It has been shown that usually professionally designed websites are more effective than ones which are created without professional assistance. Atlanta SEO services, any SEO service, website design or website development service will assistance businesses to create a website which is effective and a valuable marketing tool.

The problem is that as there are already millions of websites on the internet which all plying for visitors, it is only the ones which stand out that ever get noticed and so can be effective. Professional help in creating a website can ensure that a website does stand out among its rivals, especially if SEO is used on the website. SEO is the shortened name for Search Engine optimization and these are techniques which have been designed to make websites stand out on the internet.

One of the most popular and most effective SEO techniques is the use of keywords. This is where a word or a set of specific words are included in the text and those keywords draw the attention of the search engine whilst it is preparing a list of results for an online search request. Although hundreds of websites will be listed in those results, as the websites with keywords drew the search engine’s attention, those are the websites that the engine will place at the top of its list. Whenever a search is initiated, it is normal for only the first few results to ever be looked at and so if a website is on the second or third page of that results list, it may never be seen.

Another popular SEO technique is the use of what are known as backlinks. A backlink is the name given to placing a link to your website on another website. This technique encourages visitors to the host website to also visit your website. When both these techniques are properly used, they can increase the number of visitors any website gets and those visitors will be both ones which have made relevant actual searches and some that haven’t.

Of course though getting visitors to website is just the first part of having a successful website as the other part is ensuring that those visitors stay long enough to see what the website has to offer and hopefully become clients of the website. In order to achieve this a website must be of high quality and interesting as well of course as being relevant. It is the SEO specialists and website developers that can ensure a website is of high quality and it is also them that can apply SEO to the website. As most business, about 60%, is conducted over the internet by people returning to the same sites, it is advisable that the content on the page is changed regularly so that those return visitors do not get bored and once again it is the website developers that can ensure the content is updated periodically. An SEO specialist, depending on the website’s business, may also recommend the use of PPC advertising.